Cinemark’s current branding is in need of an update. In order to keep up with the shifting landscape of the entertainment industry, theater’s need to build on the movie theater as an experience. Much like vinyl records and print books in the age of digital downloads and streaming, the experience of going to the movie theater is nostalgic and creates memories through physical action, unlike being able to watch a movie at the push of a button.

This rebrand of Cinemark utilizes the motif of the movie ticket and art deco elements. It uses bright, almost neon colors to emulate the neon signs often seen on movie theaters. Another element that was added through this project was making movie going accessible for people with auditory sensitivities. This project proposes the use of headphones as an option to control the volume of the movie from person to person so that they may be able to enjoy a film comfortably while still participating with the rest of the audience.